Launch a New Website

Design, develop and launch a new website to introduce your business, products or brand to your audience and customers.

Launching a new website can be quite daunting, there’s a lot of do. From a bespoke business profile website to something bigger and more complex, I can work with you to define, design and deliver website on a small to large scale.

Starting with an initial consultation, we can define your website needs and plan the design, development and website release schedule including:

Getting Started

Based on an initial consultation, I can outline some solutions to suit your business including recommending a Content Management System (CMS), add-ons and integrations. Whether you’re looking to build the site yourself, work with me or work with a developer I can outline a plan to build you site all at once or in stages.

A discovery meeting helps to define what the overall goals of the website are, the capabilities and features you’ll need and how long the project might take.

Sketch out some layouts to provide an overview of the site and map out the overall content needed for the site.

A Solutions Oerview outlines one or more solutions to get your site built. This isn’t generally required for smaller scale sites, but can be useful for larger builds. If you are interesting in working with me to deliver this, this will also come with a quote or estimate.

Domain & Host

There are many web hosting providers to choose from, and the best one for you will depend on your specific needs. I generally recommend Ventra IP (for WordPress sites). Paid all-in-one solutions like Wix (for smaller sites) and Shopify (for eCommerce sites) incorporate web hosting.

Domain names can be purchased from any domain provider, and directed to your web host. The easiest solution is generally to purchase your domain with your web host. Web hosts like VentraIP include a domain purchasing option. You can also purchase multiple domains to include variations on your business such as .co, .store or .au variations.

For paid services like Wix or EeCommerce, this mainly entails setting up a paid account, where a WordPress installation requires the set-up for a database and the base code.

Theme, Layout & Navigation

Every website has a theme that controls the visual design and layout of a website. A website theme can be custom-designed or adapted from purchased templates.

Good website navigation is crucial for user experience, as it helps users find the information they are looking for quickly and easily. It also helps search engines understand the structure and organization of a website, which can improve search engine optimization (SEO). Navigation can be presented in different formats, such as dropdown menus, tabs, sidebars or even hamburger menu for responsive design.

The primary menu, mobile menu & footer are standard navigation elements used on almost every website. Whether it’s s smaller website under 10 pages, or a more complex site, having an easy to understand, simple and usable navigation is a big factor in the experience of using your website.

Defining the layout of the site is an important first step in organising the sites components and content, and form the foundation for the site theme. Wireframes are a more advanced visual representation of a website’s layout and structure and are used to communicate the overall layout and organization of your site.

We can undertake initial research into the current trends in your industry are, and provide examples of sites that are well design, optimised for SEO and achieve the key goals for the site, the most important being the audience completing their task or transaction.

Build

Building on the core CMS, a range of website features can be added based your business and your needs. Includes bookings systems, news and social media integration, event managers and so much more.

Depending on the system, I can assist with the set-up of your chosen CMS or if it’s WordPress, manage the initial installation and setup.

The website theme can be simple and based on an initial template, or highly customised and unique to your business.

Implement the standard template which includes the site header, footer, navigation and other standard page elements.

If your site will utilise visual elements like carousels, full width images and more, I can set-up a visual editor to allow for visually designed content.

Business Profile

Starting with a basic business profile, I can work with you to develop persuasive content to promote what your business does and publish on your new site.

A digital profile consists of some introductory text about the business, that can be used as website materials as well as across multiple platforms like social media, and external profile directories like a Google Business profile, Yellow Pages or HiPages.

I can create, illustrate or source visual assets like icons, diagrams or photos to include with your digital profile.

Define what is unique to your business and provide language and imagery to illustrate these points.

Source and publish testimonial content from satisfied customers. Testimonials are often well received and provide evidence of customer satisfaction with your products or services.

Quick facts outline key aspects of your business. Examples include the number of operation, audience or membership figures, rankings and more.

Lead Generation

An enquiry form typically includes fields for your audience to ask a question, enter their contact information and include additional information to help you answer the enquiry. You can nominate who receives the enquiry either sent directly to an email address, into a CRM or grouped via an automation process.

Complex forms can be broken up into multiple stages and can display form sections based on a selection or answer. Complex forms can include applications, registrations or surveys.

Contact details can be displayed in multiple locations across the site, including custom solutions for mobile phones. Place your contact details in the website footer, on a dedicated contact page or via a quick access tool (great for mobile phones).

Include a chat module into your site to provide real-time replies to enquiries. More advanced chat applications can ask a series of introductory questions to better assign customer chats.

Collate all of your common enquiries and knowledge into a dedicated support channel. Also known as FAQ’s, these articles can provide information without the need for a general enquiry and also help your site with SEO.

Ready to talk? Tell us all about your business, goals and which services you are interested in.

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