Case Study: Coffex Coffee Roasters

The Coffex website was transformed from two separate sites a content site and a shop, into a single Shopify website with a custom theme.

The project brief included a refreshed Shopify theme, updated persuasive content and a number of catalogue features including an updated product filtering system.

Find out more about this website transformation project:




Aout the Project

Building on the core CMS, a range of website features can be added based your business and your needs. Includes bookings systems, news and social media integration, event managers and so much more.

We aim to initially discover

  • What your goals are and how you want to measure them
  • If you have

This is critical for new clients, to understand your business and develop an initial overview and estimate of the work required.

Kicking off a project is

  • Gather all imagery and visual elements like logos, pictures and marketing material
  • Develop a Project Plan
  • Run discovery workshops with your stakeholders – define the user requirements
  • Wireframe – High Level Overview of Required
    1. LF Wireframes & Basic Layout – 2. HF Mockups – Components and User Flow – 3. Interaction Design

Once we have everything we need, we design a solution o best suit your needs, and present you with:

  • ?Design Workshops
  • HF Wireframes & Interaction
  • Theme Elements & Visual design
  • Delivery Schedule (in consultation with an external developer/delivery partner if needed)

We then work to deliver the scheduled works either in a series of releases, or all at once depending on the scope of the project. Each release is

  • Optimised for SEO
  • Tested Cros-Browser

We can work with a delivery partner (preferred or sourced).

Once the bulk of the work is complete, we can then

  • Plan a maintenance schedule
  • Undertake any editor training
  • Handover the project